Privacy Policy
Important. Read carefully.
Last Updated: March 12, 2008
This Privacy Policy (this “Policy”) is
applicable to all of the information collected by DreamWorks Animation
SKG, Inc., and its subsidiaries (collectively, “DreamWorks”)
from you during your use of our websites, including without limitation – http://www.dreamworksanimation.com,
http://www.kungfupanda.com,
http://www.monstersvsaliens.com/, http://ir.dreamworksanimation.com, http://www.dwkids.com, http://www.shrek.com, http://www.dreamworks.com, http://www.overthehedgemovie.com/,
http://www.flushedaway.com, http://www.wandg.com/, http://www.madagascar-themovie.com/, http://www.sharktale.com, http://www.shrek2.com/, http://www.sinbad-themovie.com/, http://www.dreamworks.com/spirit/, http://www.aardman.com/chickenrun/, http://www.shrek2-themovie.com and http://www.shrek-themovie.com (collectively,
the “Site”) and is part of the Terms of
Use Agreement that states the terms and conditions under which DreamWorks
will agree to allow you to use the Site (unless a different policy
is provided on a particular site, in which case such different policy
will control). For the full text of the Terms of Use Agreement,
please click
here. DreamWorks is providing this Policy
to explain our online information practices and the way that we may
collect, use and disclose information about you. Your use of the Site
indicates that you have read and accepted our privacy practices, as
set forth in this Privacy Policy.
If you do not agree with any term or condition of this Policy
or the Terms of Use Agreement, do not use the Site.
The Information We Collect and How We Use It.
DreamWorks does not intentionally share any Personally Identifiable
Information (as defined below) with any unaffiliated third party
except: (1) as described in this Policy; (2) as disclosed
at the time your Personally Identifiable Information is provided;
or (3) with your consent.
DreamWorks learns certain information about you from your visit to
the Site, and what we do with this information depends on what you
do when you are visiting the Site, the information that you provide
and the choices that you make with respect to information that we
collect. This Policy lets you know what choices, access and
security you have with respect to the information DreamWorks collects.
When we use the term “Personally Identifiable Information” we
mean any information that can be used to identify a specific individual,
such as name, address, telephone number, email address, resume information,
date of birth or pictures. When we refer to “Aggregate
Information” we mean information that does not allow
us to identify a specific individual, such as demographic information,
areas visited on the Site or what browser was used to access the
Site.
Personally Identifiable Information.
DreamWorks may collect, use, and store Personally Identifiable Information
about you when you provide such information. What we collect
depends on what information you choose to provide to us. DreamWorks
may collect and use such Personally Identifiable Information: (i) to
provide you with requested information or services relating to the
Site, its motion pictures, television programs or other business
activities; (ii) to send you promotions or newsletters; (iii) to
permit you to enter sweepstakes or contests; (iv) to evaluate
you for job opportunities at Dreamworks if you submit a resume through
our Careers section; (v) to allow you to participate in online
games; (vi) to allow you to post to the Site; (vii) to
effectively administer the Site and our business operations; or (viii) as
disclosed when you provide your information.
On certain areas of the Site you may also provide names and email
addresses to allow you to send information or materials (such as
articles, trailers or themed e-cards) to other individuals. If
you choose to participate in these offerings, please make sure that
you have permission to enter the other individual’s information. DreamWorks
will not use the other individual’s email address that you
provide to us for any other purpose, unless otherwise disclosed to
you at the time you provide such information.
If you choose to participate in user forums that may be hosted on
the Site, you will have the opportunity to share ideas and thoughts
about various topics with other visitors. Such user forums
may consist of a web blog, chat room, message board and other interactive
services we may offer from time to time. Use of user forums
is governed by the Site’s Terms
of Use. User forums are accessible by all visitors or
all participating visitors, and users of this service should be mindful
that any information posted to the user forums, including any Personally
Identifiable Information, will become public information and will
be available to other visitors to the Site. Therefore, this
Privacy Policy does not apply to protect any information that you
may disclose in user forums. Accordingly, if you choose to
participate in any user forums, and post information to this section
of the Site, please use discretion.
Non-Personally Identifiable Information.
DreamWorks may gather and store Aggregate Information about visitors. The
collection of this Aggregate Information serves a variety of purposes,
including enabling DreamWorks to measure the number of visitors to
various portions of the Site, diagnose problems with our server,
administer the Site and track visitor activity. Among other
things, DreamWorks will use this Aggregate Information to learn more
about what you and our customers are expecting from our services,
and to tailor and improve the Site. Because Aggregate Information
collected on the Site does not personally identify you, we may use
Aggregate Information for any purpose whatsoever, and share Aggregate
Information with third parties for any purpose whatsoever.
Cookies or other similar technologies may be used by DreamWorks
or others, including third-parties, to gather information. Cookies
are electronic files that your web browser places on your hard drive
to retain information relating to visits to and use of a website. Although
cookies allow you to visit the Site more efficiently, you may elect
to disengage them by changing your browser properties. Each
browser is different, so please review your browser properties to
determine how to disengage cookies.
In addition, we may collect data by using so-called “pixel
tags,” “web beacons,” “clear GIFs” or
similar means (collectively, “Pixel Tags”)
embedded in the Site’s content. A Pixel Tag is an electronic
image, often a single-pixel (1x1), that is ordinarily not visible
to Site visitors and may be associated with cookies on the visitors’ hard
drives. The data we may collect includes, among other things,
your IP address (see below), which operating system and browser you
use, how you navigate to and through our Site, and how long you stay
on our web pages. This information is anonymous and does not
include your Personally Identifiable Information.
Your Internet Protocol (“IP”) address
is an identifying number that is automatically assigned to your computer
by your Internet Service Provider. This number is identified
and logged automatically in our server log files whenever you visit
the Site, along with the time(s) of your visit(s) and the page(s)
that you visited. Collecting IP addresses is standard practice
on the Internet and is done automatically by many websites.
When We Disclose Personally Identifiable Information.
DreamWorks works with third parties who provide services to it and
we may share your Personally Identifiable Information with those
third parties, including without limitation: website hosting or information
technology consulting services, website management, distribution,
marketing and promotion services or partners, newsletters, data analysis,
legal services, accounting services, and other administrative and
back-up and security services.
If you elect to participate in a sweepstakes, contest or other promotion,
DreamWorks may disclose your Personally Identifiable Information
in connection with such sweepstakes, contest or other promotion. Such
disclosures may include, for example, posting your entry or submission
and attributing it to you, fulfilling your prize, including your
name on a published winners list, sharing information with a co-sponsor
or promotional partner or as provided under the official rules relating
to the sweepstakes, contest or promotion.
DreamWorks may also disclose Personally Identifiable Information
in order to: (1) comply with applicable laws; (2) respond
to governmental inquiries or requests; (3) comply with valid
legal process; (4) protect the rights, privacy, safety or property
of DreamWorks, Site visitors or the public; (5) permit us to
pursue available remedies or limit the damages that we may sustain;
and (6) enforce our Terms of Use Agreement.
In addition, DreamWorks may disclose Personally Identifiable Information
to third parties whose products and services we believe may be of
interest to you for their marketing purposes.
In the event there is a change in the corporate structure of DreamWorks
including without limitation, merger, consolidation, sale, liquidation
or transfer of substantial assets, DreamWorks may, in its sole and
absolute discretion, transfer, sell or assign information collected
on and through the Site, including without limitation, Aggregate
Information and Personally Identifiable Information concerning visitors,
to one or more affiliated or unaffiliated third parties.
Our Commitment to Children’s Privacy.
Protecting the privacy of children is especially important. For
that reason, we support and comply with the Children’s Online
Privacy Protection Act (“COPPA”) and other laws, and
we do not knowingly collect Personally Identifiable Information from
children without parental consent. We recognize the importance
of safeguarding the privacy of children and encourage parents to
check and monitor their children’s use of online activities
regularly. We will not condition a child’s participation
in an online activity on the child providing more Personally Identifiable
Information than is reasonably necessary for participation in such
activity. References to “child” or “children” throughout
this Policy refer to children under the age of thirteen (13). “Parent” is
used to refer to both parents and legal guardians.
Collection and Use of Personally
Identifiable Information About Children.
Children may access some content on the Site, including certain games
and activities, without providing any Personally Identifiable Information. To
register for our newsletter, post to user forums, play certain online
games, enter contests and sweepstakes, and to participate in other
activities that may involve the collection of Personally Identifiable
Information, children must first enter their date of birth and provide
a parent’s email address. An email will be sent to parents
of children alerting them to the child’s registration.
When children register for our newsletter, DreamWorks will send an
email to the parent offering the opportunity to opt out of allowing
his or her child to participate. The parent may submit his
or her determination to opt out to DreamWorks via a web form. If
the parent does not opt out within forty-eight (48) from when we
send out such an email, we will assume the parent has consented to
the use or collection of Personally Identifiable Information from
the child. DreamWorks will collect the child’s email
address and use this information to send children newsletters and
important information regarding the Site (including changes to our
terms, conditions and policies).
Before allowing children to participate in online activities that
involve the collection of Personally Identifiable Information, including
certain games, sweepstakes, contests and user forums, DreamWorks
will send an email to parents requesting their verifiable consent. The
parent may submit his or her consent to DreamWorks via a web form. DreamWorks
will send a confirmation email to the parent’s email address
confirming receipt of consent. Once the consent is received
from the Parent, each child who registers for these activities will
be asked to enter information such as: date of birth, first
name, a password, address, email address and other information that
the child may choose to submit. Personally Identifiable Information
of children will be deleted from postings to user forums before being
posted on the Site. DreamWorks uses this information to notify
contest winners, allow children to play games, allow children to
access and post to user forums, send other marketing communications
and allow children to participate in our promotions.
DreamWorks also may collect an email address or other online contact
information from a child for the sole purpose of responding on a
one-time basis to a specific request from the child. In such cases,
DreamWorks will not use that information to make further contacts
with the child and will delete that contact information from its
records after making the requested one-time response.
DreamWorks currently does not disclose Personally Identifiable Information
about children to third parties, as defined by COPPA. We may
disclose such information to service providers that provide services
to us, such as support Site operations and online services and other
services.
Collection and Use of Non-Personally
Identifiable Information About Children.
DreamWorks may collect non-personally identifiable information or
Aggregate Information from children in the manner described in the
section above entitled “Non-Personally Identifiable Information.” Because
Aggregate Information does not personally identify any child, we
may use such information for any purpose.
Parental Rights.
COPPA provides that parents of children can: (1) review
a description of the specific types of Personally Identifiable Information
collected from your child; (2) refuse to allow any further use,
maintenance in retrievable form or future collection of Personally
Identifiable Information about your child; (3) obtain any Personally
Identifiable Information collected from your child; and (4) delete
Personally Identifiable Information collected from your child that
is contained on the Site. To exercise any of these rights,
please contact us by writing us (including your email address)
at DreamWorks Animation LLC, 1000 Flower Street, Glendale, California
91201, Attention: DreamWorks Animation Web Contact.DreamWorks
will send a confirmation email to your last known email address of
the changes to or deletion of your child’s Personally Identifiable
Information.
Changing Personally Identifiable Information.
If you would like to correct or change Personally Identifiable Information
that you have previously provided to us, you can write to us
(and include your email address) at DreamWorks Animation LLC, 1000
Flower Street, Glendale, California 91201, Attention: DreamWorks
Animation Web Contact.
Choice and Opt Out.
When you provide us with your Personally Identifiable Information
we may ask you to indicate whether you are interested in receiving
our newsletter or other email communications from us. We may
also ask you if you are interested in receiving email or other communications
from our affiliates and from selected third parties about products
and activities that we believe may be of interest to you. At
any time, you may change your preferences by: (1) sending
us an email at DWAWebContact@DreamWorksAnimation.com;
(2) writing to us (and include your email address) at DreamWorks
Animation LLC, 1000 Flower Street, Glendale, California 91201, Attention:
DreamWorks Animation Web Contact; or (3) using the unsubscribe
function in the promotional email. DreamWorks will provide
an on-screen confirmation of the changes to or deletion of your Personally
Identifiable Information and your preferences.
Notice to California Residents – Your California Privacy
Rights:
The California Civil Code permits California residents to request
that DreamWorks not share Personally Identifiable Information about
you with third parties for their direct marketing purposes. You
may use any of the options described above to advise us that you
would like us not to share your Personally Identifiable Information.
Using the above options, you may request that we refrain from or
cease sharing your information with (a) third parties that provide
products and services we think may be of interest to you for the
third parties’ marketing purpose; or (b) DreamWorks affiliated
entities for their marketing purposes. We will update your
preferences as soon as reasonably practical.
Location of Information Collected and Maintained.
The Site is hosted in the United States. By providing Personally
Identifiable Information and other information on the Site, you understand
and consent to the collection, use, processing and transfer of such
information to the United States.
Security.
DreamWorks takes reasonable security precautions to safeguard the
Personally Identifiable Information that you choose to provide against
the loss, misuse, alteration and unauthorized access of such information. Unfortunately,
no security system is perfect and no data transmissions over the
Internet can be guaranteed to be 100% secure. If you have reason
to believe that your interaction with us is no longer secure, you
must immediately notify us of the problem by contacting us at DWAWebContact@DreamWorksAnimation.com.
Links to Other Websites.
On the Site, you may have the opportunity to follow a link from
or to other websites maintained by third parties. Because these
other websites may not be hosted or controlled by DreamWorks, however,
we are not responsible for the privacy practices of those websites. Therefore,
the privacy policies with respect to those websites may differ from
those applicable to the Site and we encourage you to review the privacy
policies of each of those other websites.
Changes to the Policy.
DreamWorks reserves the right to modify this Policy and any modifications
shall be effective immediately upon posting. You can review
the current version of this Policy by clicking on the “Privacy
Policy” link at the bottom of every page of the Site. We
will announce material changes to this Policy, to be determined in
DreamWorks’ sole and absolute discretion, by posting the revised
draft of this Policy on the Site. You can determine when this
Policy was last revised by referring to the "Last Updated" legend
at the top of this page. By continuing to use the Site after
a revised policy has been posted, you will be deemed to have agreed
to such changes. If you do not agree with the terms of this
Policy, as it may be amended from time to time, in whole or part,
please do not continue using the Site. If you have any questions
or comments about this Policy, please feel free to contact us at
DWAWebContact@DreamWorksAnimation.com.
How to Contact Us.
If you have any questions about this Policy, please: (1) send
us an email at DWAWebContact@DreamWorksAnimation.com; (2) write to
us (and include your email address) at DreamWorks Animation LLC,
1000 Flower Street, Glendale, California 91201, Attention: DreamWorks
Animation Web Contact; or (3) call DreamWorks Animation Web Contact
at (818) 695-5000. |